JAMES COWARD

James Coward is a collaborative project between three friends: Patrick Bull, Daniel Garrod, and Aaron Gray. They create garments through the reinterpretation of archetypical shapes, fabrics, and details, harmonizing their eclectic triad of sensibilities, influences, and histories. Their project works to create new perceptions of and relationships to the pliable objects and images that construct identity and beauty. All materials are sourced from mills with rich histories. Production processes are realized in communities with esteemed reputations for quality. They value robust fabric, rigorous construction, and the celebration of persistent traditions of regionally specific craftsmanship.