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TENDER

Tender’s designer William Kroll puts a lot of care into their research, design, manufacture, and wear. Just as a gardener tends to a vegetable patch, or a shepherd is the tender to a flock of sheep, Tender has the hope that it's customers will live with their products, wearing them hard, but respecting their provenance and the stories they have to tell. The British-made clothes and accessories are manufactured in small factories, ateliers, and homes around the country, exploring new approaches to traditional weaving, making, tanning, and dyeing.