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Studio Visit: Loam

You might recognize Loam from our apothecary shelves—a line of wellness products started by herbalist Hally Strongwater in her home of Santa Fe, New Mexico. Halley is one of those unique individuals who is at once inspiring and master of her craft, yet warm and down-to-earth, our interview with her this month is a beautiful showcase of these qualities. Each of Loam’s products are born of her hands and the environment she resides in, making Loam a paragon of the healing force of nature bottled for the everyday. 

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You can shop our selection of Loam products here.

Halley, You have quite a robust line of offerings, and it appears you make it all by yourself in your studio! Can you share with us a bit about your process, from harvesting to bottling? What feels the most enjoyable or natural to you? What do you always wish you had more time for?

When I come up with product ideas, it is almost always inspired by the plants around me. For instance, I recently had an idea for a hair health serum and was inspired to make it because of a non-native tree that grows here called Russian Olive. It is a very beautiful tree but tends to take over native tree habitats so many people remove them. The tree itself isn’t an “olive” , it is in the Oleaster Family (think Silver Thorn) and it makes the most fragrant yellow flowers that are truly decadent. I wanted to use the flowers from the Russian Olive and felt like a hair oil would be the perfect place for them. Once I have the foundation for the product I build the rest of the ingredients around what is thriving at the time and what I can get that is high quality and will add to the product’s recipe. In this case, the hair oil will use organic cold pressed sunflower oil infused with russian olive flowers, sea buckthorn oil from Canada, rose oil made with locally harvested rose petals and horsetail powder. After we have the ingredients, my husband and I work on the labels together and do all the design for Loam. We then find the right bottle, and come up with a name and launch the product. Our customers are so devoted to us and have so much trust for our products that we almost always sell out of new products when they launch. I’m very grateful for that.

I love coming up with new products, and I think that brainstorming how to work with the plants comes to me as almost second nature. My four year old once explained it as putting pieces of a puzzle together and I really love that analogy. I wish I had more time for being outside! I try to work less in the summer so that I can be with the plants, it’s so magical in the high desert right now.

The bioregional approach to your line is inspiring. It reminds me of the practice of taking a spoonful of local honey to soothe seasonal allergies—there is always an antidote nearby. How much does your current environment in Sante Fe inform your practice? Are there ways in which your practice might look different if you lived in a different area?

My grandmother moved to Santa Fe as a single mother in the 1950s and raised my dad and my aunt here by herself. As a kid I loved being from Santa Fe, and though I longed for big bodies of water and temperate rainforests, I have always felt that being from New Mexico is one of the truest things about me. We are deeply connected to place here, in a way that I think most other people are not. From the brown rivers to the cholla cactus fields to the rocky mountain granite lakes–New Mexico is as rich in its people as it is in its landscapes. The literal definition of Loam is: 

'a fertile soil of clay and sand containing humus.

a soil with roughly equal proportions of sand, silt, and clay.'

And for me, so much of New Mexico is about the soil.

I honestly cannot imagine creating Loam if I didn’t live in New Mexico. I don’t think it would exist.

Herbalism is such a vast space of knowledge, built on modalities of healing practiced by generations upon generations. Can you tell us a bit about your journey to studying Pediatric Herbalism? How long has herbalism been a part of your life, and how has motherhood influenced your practice?

From the beginning, Loam was about the inspiration I gathered as a parent. My mom also raised me with alternative medicine and I took herbs my entire life (and mostly hated it).

The first product I ever made wasn’t actually a product, just a simple lotion I made to calm the eczema behind my daughter’s newborn baby earlobes. I had an amazing pediatrician when my daughter was a baby, who encouraged me to pursue natural medicine and blend my beliefs and skills around plant medicine with science and in many ways that's how I landed here today. Eventually, I saw a lack of products for parents and children that were high quality and safe enough to eat. I practice a very specific kind of plant medicine that is based in science, because I believe in science very wholeheartedly. Anyone who follows me on social media knows that I love to dig into the ethnobotany of every plant I work with.

The Law of Correspondence, as written on your website, has a poetic sentiment—what grows together, works together, and stays together. It makes me think of family and the type of unconditional love that develops over decades of life and friendship, and how influential these close ones are to us. How have the people in your life influenced you to be where you are today, making wild harvested products for the skin and body?

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The Law of Correspondence is a beautiful message that plants growing together in nature are often harmonious plants to use medicinally. I find this to be equally true in how plants support one another, and I’ve used this as a guideline for many of my products, like Dandelion Meadow Cream, Tallow Balm, or Three Artemisias. It is truly a familial relationship between plants and their bioregion, whether it is a desert or mountain meadows. I have decades-old relationships with plants that feel a lot like friendships, and it's something I love passing down to my children.

My process has always been about being motivated to do things differently while also being a New Mexican raised and made business. My dear friend Jessica Brown, who will likely never read this, has influenced me greatly to utilize what is available in New Mexico and in my bioregion. Additionally, my own north star has always been to use organic oils from the United States and Canada only as well as herbs from small herb farms in the United States. My mother, Bobbe, who raised me taking herbal medicine largely contributed to my interest in plants, though it really blossomed when I learned about edible mushroom foraging so I think I owe my influence in part to the mycelium. I also have to recommend Zoë Schlanger’s book, The Light Eaters as well as Finding the Mother Tree by Suzanne Simard. Those are two of the most influential books in my life as a human and an herbalist.

You can follow Loam at www.loam.earth and on instagram @loamearth.

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Photographs taken by Anna Kooris, Brad Trone and Kay Maes.